Sterling Perfumes Industries LLC

Founded in 1998 under the umbrella of Fakhruddin Holdings, Sterling Perfumes Industries LLC has emerged as a global leader in the fragrance and beauty industry. 

Headquartered in Dubai, UAE, Sterling Perfumes has built an impressive presence across more than 132 countries, delivering exceptional products that combine quality, innovation, and affordability.

Sterling’s mission is to continuously push the boundaries of beauty and set new benchmarks within the industry. Their commitment to research and development is evident in their state-of-the-art production facilities, where world-class teams innovate to create unique scents and personal care products that cater to diverse global tastes.

The company’s portfolio includes some of the most recognized brands in perfumery and cosmetics, such as Armaf, Risala, Flavia, Jenny Glow, and Just Jack. These brands are renowned for their luxurious fragrances, stylish packaging, and accessible price points, allowing customers everywhere to experience the art of fine perfumery. In addition to fragrances, Sterling has expanded into cosmetics and color cosmetics with brands like Cosmo Cosmetics, Revel, Cornells, and Estiara Passion.

Sterling Perfumes is also known for its dedication to ethical practices and corporate responsibility. Their core values center on integrity, excellence, and a customer-first philosophy. This commitment is further reinforced by their global distribution network, robust contract manufacturing services, and a relentless focus on quality assurance at every stage.

With a legacy rooted in trust and innovation, Sterling Perfumes continues to inspire confidence among partners, retailers, and consumers alike. The company’s vision is to remain at the forefront of beauty and fragrance innovation—delivering products that connect, inspire, and define luxury for a global audience.