At Tanishq, we understand a woman’s ever-evolving love for jewellery and offer an exquisite range of designs in gold, diamond and platinum.
Tanishq understands the changing needs of a woman and offers a varied range of 22K, gold and platinum jewellery collections. These collections of gold, diamonds, Kundan, Polki and other precious stones cater to every possible occasion and requirement.
Tanishq is India's largest, most desirable and fastest growing jewellery brand.
Starting in 1995, Tanishq is a jewellery business based in Bangalore launched by TITAN. The company wanted to be different by offering 18 carat gold with contemporary European designs.
Company made losses in 1995-96 , 1996- 97 ,1997-98. ,1997-98 By 2001, Tanishq was the largest overseas chain in the U.S.
With 1200 stores and 10% of its turnover was from Titan Watches Limited was promoted by QIL & TIDCO. The company was India’s leading manufacturer of watches marketed under Titan & Sonata. Later Titan ventured in jewellery business with the name Tanishq.
Well-executed marketing plan with unique strategies. Largest overseas chain in U.S. Customer servies enhancement.
In-house manufacturing enabled it to charge the same price across the country. In-house designers.
Market Strategies - TRANSMIGRATION OF DESIGNS: Tanishq started stocking typical designs from Tamilnadu in Mumbai and those from Bengal in Delhi. yet being Indian, these designs provide variety to customers. CONTINOUS CHANGE IN DESIGNS: At least 10% of designs were changed at quarterly basis and fresh stocks were added to the stock. OWN CHAIN OF RETAIL STORES: At starting phase, the company sold its products through multi-brand stores. But now it has 47 ‘Tanishq Boutiques’ in 37 cities –including metros.
Future Strategies - Consumer-oriented. Highly ethical corporate player. Investment in IT. Online ordering of gold. Global branding strategy. Expected to boost their sales. Planning to surpass its parent company’s turnover.
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