Roles and Responsibilities

• 
  create awareness of and develop the brand you're marketing
• help with marketing plans, advertising, direct marketing and campaigns
• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity.
• source advertising opportunities and place adverts in the press or on the radio
• work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts, videos
• write and proofread marketing copy for both online and print campaigns
• produce creative content, including videos and blog posts
• run social media channels
• arrange the effective distribution of marketing material.
• conduct market research, for example, using customer questionnaires and focus groups

Desired Candidate Profile

• 
  Proven experience as marketing executive or similar role
• commercial awareness and business acumen
• copywriting and design skills
• creativity
• an eye for detail
• analytical and strategic thinking
• drive and self-motivation
• a flexible approach to work
• the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• IT, social media and numeracy skills
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices