Roles and Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manage / update / create content writing & blogs for websites – Rose.in and rosethewatchbar.com.
• Design, build and maintain our social media presence.
• Develop & execute marketing calendar and monitor timelines & effectiveness.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Coordinate with digital marketing agencies and bloggers, media houses for shoots & designs.
• Craft clear product marketing copy.
   

CRM & Operational Duties:

• Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
• Design and manage CRM structure that will work seamlessly across the business and capture crucial information along the sales funnel.
• Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
• Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Designing and implementation of Visual Merchandising.
  Plan, execute, and measure experiments and conversion tests.
• Instrument conversion points and optimize user funnels.
  Planning and execution of Rose events.
• Conduct research to analyse customer’s behaviour (e.g. purchasing habits, trends & preferences).
• Identify and analyse competitors.
• Customer Database Management.
• Prepare Forecasts – Monthly, Quarterly & Annually.
• Foster good teamwork.
• MIS & Reporting.