Jewelry Designs

7 Tips to Buy Assam Jewellery

The Mintly Team

The Mintly Team

November 19, 2023

Assam, a northeastern state of India, is famous for its rich cultural heritage and traditional crafts. One of the most exquisite forms of artistry that originates from this region is Assam jewellery. The intricate designs, vibrant colors, and unique craftsmanship make them a coveted possession for both locals and tourists alike.

If you are planning to buy Assam jewellery, here are some essential tips to help you make an informed decision and find the perfect piece that reflects the beauty and tradition of this enchanting land.

1. Understand the History and Significance of Assam Jewellery

One aspect of the famous  cultural heritage is Assam jewellery. It holds immense historical and cultural significance. Understanding the history and significance of Assam jewellery provides a glimpse into the region’s royal past and its deep-rooted connection to its people.

Assam jewellery has a long history that dates back centuries. You can see women wearing this as a symbol of their marital status and social standing. The designs of Assam jewellery get the influence by the local flora and fauna, reflecting the region’s natural beauty. Intricate motifs of flowers, leaves, birds, and animals is commonly seen in Assam jewellery. It is showcasing the craftsmanship and attention to detail.

The materials used in Assam jewellery also contribute to its significance. Gold, silver, and precious stones like diamonds, rubies, and emeralds is useful to create these exquisite pieces. Each piece is meticulously crafted by skilled artisans using traditional techniques that have been passed down through generations. This craftsmanship adds to the uniqueness and value of Assam jewellery.

Cultural Significance

Beyond its beauty and craftsmanship, Assam jewellery holds deep cultural significance. It is an integral part of Assamese weddings and festivals, where women adorn themselves with these exquisite pieces. The jewellery not only enhances their beauty but also serves as a symbol of their cultural identity and pride. It is believed that wearing these jewellery brings good fortune and protects against evil spirits.

Moreover, these jewellery reflects the social and economic status of the wearer. In the past, only aristocratic families could afford these luxurious pieces. Today, Assam jewellery continues to be cherished and worn during special occasions, symbolizing heritage and tradition.

In recent years, this jewellery has gained recognition beyond its borders. Its unique designs and craftsmanship have caught the attention of fashion enthusiasts worldwide. This has led to collaborations between Assamese artisans and fashion designers, resulting in contemporary adaptations of traditional Assam jewellery.

assmese muga mekhela chador jewellery

2. Research Different Types of Assam Jewellery

When researching different types of Assam Jewellery, one can explore a wide range of styles and techniques. It is passing through many generations. One of the most popular types is the Muga Jewellery. This is made from the silk produced by the indigenous Muga silkworms. The golden hue of the silk gives the jewellery a distinct appeal. The pieces are intricately designed with motifs inspired by nature, such as flowers, leaves, and animals. These Assamese Jewellery designs inspire many local artisans to come up with creative design approach.


The Gamkharu which is a traditional necklace made of gold. It is believed to bring good luck and prosperity to the wearer. The Gamkharu is usually worn by Assamese brides on their wedding day and is considered a symbol of marital bliss.


The Jonbiri is another type of Assam Jewellery that holds significant cultural importance. It is a traditional neckpiece adorned with precious stones like rubies, emeralds, and pearls. The Jonbiri is often passed down as a family heirloom and is worn during special occasions and festivals.


Thuriya is a traditional form of adornment that holds immense cultural significance in the state of Assam, India. Crafted with precision and skill, this design showcases the rich heritage and craftsmanship of the region. These exquisite pieces are characterized by their intricate designs and use of precious metals like gold and silver.

Thuriya often incorporates motifs inspired by nature, such as flowers, leaves, and animals. Making this jewelry comes with precious and semi-precious gemstones, adding a touch of elegance and opulence. This Jewellery is not just an accessory, but a symbol of tradition, beauty, and pride for the people of Assam.


Assam Jewellery, including Keru, is famous for its intricate designs and craftsmanship. Gold plays a major role in Keru designs and features delicate filigree work, floral motifs, and vibrant gemstones. It is often worn during special occasions and weddings, adding a touch of elegance to the attire. This Jewellery, including Keru, represents the rich heritage and traditions of Assam, making it a cherished adornment for the people of the region.

Doogdoogi India's Largest Online Store of Assamese Jewellery | Guwahati | Jorhat |


Dholbiri, an exquisite piece of Assam jewellery, is a traditional design that embodies the rich cultural heritage of Assam. It typically features intricate motifs and craftsmanship in silver, often covered with a layer of gold leaf, known as Paat-Xun. Dholbiri sets are beautifully adorned with various stones and Meenakari work, making them a cherished adornment for those who appreciate authentic Assamese artisanship.

Apart from these traditional types, this Jewellery design also includes contemporary designs that cater to modern tastes. These designs incorporate elements from traditional jewellery, getting infuse with a modern twist. They often feature bold and vibrant colors, geometric patterns, and unconventional materials.

3. Authenticity and Quality

When buying Assam jewellery, it is crucial to ensure its authenticity and quality. Look for reputable jewellers or stores that specialize in traditional jewellery. Ask for certifications or documentation that authenticate the origin and purity of the materials used. Genuine Assam jewellery is often handmade by skilled artisans using traditional techniques passed down through generations. Pay attention to the craftsmanship, intricate details, and finish of the piece to assess its quality.

4. Choose the Right Metal

Gold, Silver or combination of both plays a major role in Assam jewellery. Consider your budget, personal style, and the occasion for which you are buying the jewellery when choosing the metal. Gold is considered more traditional and luxurious, while silver offers a more affordable yet elegant option. Some pieces may feature precious gemstones or enamel work, enhancing their beauty and value.

5. Shop from Local Artisans

To truly experience the essence of Assam jewellery, consider purchasing directly from local artisans or cooperatives rather than commercial retailers. This not only ensures authenticity but also supports the livelihoods of these skilled craftsmen. Visiting local markets or attending craft fairs in Assam will give you the opportunity to witness the creation process firsthand and interact with the artisans, gaining insights into their craft and culture.

6. Consider Customization

If you have a specific design in mind or want to personalize your Assam jewellery, explore options for customization. Many jewellers offer customization services where you can collaborate with artisans to create a one-of-a-kind piece that reflects your personality and style. Customized Assam jewellery adds a personal touch and makes it even more special.

7. Care and Maintenance

Here are some tips to keep your Assam jewellery in excellent condition.

Firstly, store your jewellery in a cool and dry place, preferably in a jewelry box or pouch, to prevent exposure to moisture and humidity. Avoid keeping multiple pieces together to prevent scratching.

Secondly, clean your jewellery regularly using a soft cloth or a jewelry cleaning solution specifically designed for delicate ornaments. Gently wipe the surface to remove any dirt or dust that may accumulate over time.

Thirdly, avoid direct contact with perfumes, lotions, hairsprays, and other chemicals that may tarnish or corrode the metal and gemstones. It is advisable to wear your jewellery after applying these cosmetic products.

Lastly, periodically inspect your Assam jewellery for any loose stones, clasps, or golden chains falling out. If you notice any damage or loose parts,  we recommend you to take it to a professional jeweler for repair.

Final Thoughts

In conclusion, buying Assam jewellery is not just about acquiring a beautiful piece. It is about embracing a rich cultural heritage and supporting traditional craftsmanship. By following these tips, you can make an informed decision, find an authentic piece of this design that resonates with your style, and become a proud owner of a cherished piece of art from this enchanting region.

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