Jewellery Design Guides and Brand Insights
Buying Solitaire Jewellery Online: A Practical Guide
Eric Walker
August 15, 2025Shopping for solitaire jewellery online can be rewarding: wider selection, better prices, and the convenience of comparing options side by side. But it’s also a meaningful purchase—usually tied to moments you’ll remember forever—so you want to get it right. Here’s a clear, no-nonsense guide to help you buy solitaire jewellery such as rings, pendants, earrings, and bracelets online with confidence.
What is solitaire jewellery?
A solitaire jewellery piece features a single, prominent gemstone—most commonly a diamond—set on its own. The design highlights the stone’s beauty without distractions. Classic examples:
- Solitaire engagement ring (single center stone)
- Solitaire pendant (single stone on a chain)
- Solitaire stud earrings (one stone per ear)
- Solitaire bracelet (single stone focal point)
Why buying online makes sense
- Bigger selection: You can browse thousands of stones and settings across multiple retailers.
- Transparent pricing: Online listings show the price of the stone and setting, so you can compare easily.
- Customization: Many sites let you pair a loose stone with the exact setting you want.
- Education: Online jewelers typically offer detailed specs, images, and videos.
Key factors to evaluate
1. The stone
- Type: Diamond is most common, but lab-grown diamond, moissanite, sapphire, ruby, and emerald are popular too. Decide based on look, durability, ethics, and budget.
- Size (carat): Carat affects face-up size and price. For diamonds, 0.75–1.25 ct is a common sweet spot for rings; 0.25–0.50 ct per ear for studs.
- Cut: The most important factor for sparkle. For round diamonds, look for Excellent/Ideal cut. For fancy shapes (oval, cushion, emerald, pear), check symmetry and polish and use viewer videos. Cut quality often matters more than color and clarity.
- Color: For diamonds, color grades range D (colorless) to Z (noticeable tint). A well-cut H–J diamond can still look bright and save money. For white metals (platinum/white gold), aim G–I; for yellow/rose gold, you can drop a grade without seeing much difference.
- Clarity: Ranges from Flawless to Included. Aim for eye-clean, not necessarily perfect. VS2–SI1 often offers the best value if inclusions aren’t visible face-up. For larger stones or step cuts (emerald, asscher), consider higher clarity (VS1–VS2) because inclusions show more easily.
- Certification: Prefer stones graded by GIA or AGS (now part of GIA). For lab-grown diamonds, IGI or GIA reports are standard. Avoid stones without reputable grading.
2. The setting
- Metal: Platinum is durable and hypoallergenic, great for daily wear. 18K gold offers rich color; 14K gold is harder and more scratch-resistant. White gold may need rhodium replating every 1–3 years.
- Style: Classic four-prong shows more of the stone; six-prong adds security. Bezel settings protect edges and give a modern look. For pendants and studs, a simple basket or bezel keeps the focus on the stone.
- Height and profile: Lower-set rings snag less; higher settings show off the stone and allow wedding bands to sit flush.
- Band thickness: A 1.8–2.2 mm band is delicate but still sturdy for everyday wear. Thicker bands are more durable and can balance larger stones.
3. The retailer
- Transparency: Look for high-resolution images and 360° videos of the actual stone, not just stock photos.
- Policies: Check return window (at least 14–30 days), resizing options, warranties, and upgrade programs.
- Reviews and reputation: Read third-party reviews and see how the company handles service issues.
- Customer support: Live chat or phone access to gemologists is a big plus when comparing stones.
Budgeting tips
- Know the trade-offs: If sparkle matters most, prioritize cut. Then balance color and clarity to hit your budget.
- Avoid magic numbers: Prices jump at 1.00 ct, 1.50 ct, 2.00 ct, etc. Consider slightly below (e.g., 0.90–0.95 ct) for savings with minimal size difference.
- Lab-grown value: Lab-grown diamonds can cost 60–80% less than mined for the same specs. They’re chemically identical, with lower cost and often larger sizes within budget. Resale value is lower than mined—buy for enjoyment, not investment.
- Alternative stones: Moissanite offers great brilliance at a fraction of the price. Sapphires and rubies bring color and strong durability (excellent for daily wear).
How to compare stones online
- Use 360° videos: Check for light performance (bright flashes across the stone), symmetry, and any dark areas that persist as the stone rotates.
- Read the grading report: Confirm measurements. For round diamonds, aim for proportions that support brilliance:
- Table: 54–58%
- Depth: 60–62.5%
- Crown angle: ~34–35°
- Pavilion angle: ~40.6–40.9° These are general ranges; a stone outside can still perform well if balanced.
- For fancy shapes: Watch for bow-tie effects in ovals, pears, and marquise. Look for even brightness across the face. Request ASET/Ideal-Scope images if available to evaluate light return.
- Check eye-cleanliness: Ask the jeweler or look closely in videos for inclusions under the table.
Ring sizing and comfort
- Get sized accurately: Visit a local jeweler or order a ring sizer. Wider bands need a slightly larger size.
- Consider lifestyle: If you’re active with your hands, a low-profile setting or bezel can be safer.
- Comfort-fit bands: Rounded interiors feel nicer for daily wear.
Security and authenticity
- Certificates: Ensure the stone’s certificate number is laser-inscribed on the girdle and matches the report.
- Appraisals: For insurance, get an appraisal from the retailer or an independent appraiser after purchase.
- Insurance: Consider jewelry insurance that covers loss, theft, and damage. You can schedule it under renters/home insurance or use a standalone provider.
Return and aftercare policies
- Returns: Look for hassle-free returns with prepaid labels. Verify if custom pieces are returnable.
- Resizing: Many retailers include one free resize within a certain period. Ask if your design is resizable (eternity bands often aren’t).
- Maintenance: Periodic prong checks, ultrasonic cleaning (if safe for the stone), and re-polishing keep pieces looking new. White gold may need rhodium replating; prongs may need tightening over time.
Red flags to avoid
- No certification from a recognized lab.
- Only stock images with no video or real photos.
- Vague descriptions like “premium cut” without specifics.
- Prices that seem far below market across the board.
- High-pressure sales tactics or unclear return terms.
Buying process step-by-step
- Define priorities: Stone size? Sparkle? Budget? Metal color? Setting style?
- Choose stone type: Mined diamond, lab-grown, or alternative gemstone.
- Set a budget range: Include setting, taxes, and potential resizing costs.
- Shortlist stones: Filter by cut quality first, then color and clarity. Compare videos and reports.
- Pick a setting: Decide on prong vs bezel, band width, metal, and height.
- Confirm details: Verify certification, engraving options, and delivery timelines.
- Place order: Use secure payment and double-check ring size and shipping address.
- Inspect on arrival: Compare stone to certificate, check prongs, and assess comfort and look.
- Insure and maintain: Get coverage and schedule routine checks.
Popular solitaire choices by piece
- Engagement ring: Round brilliant in a four- or six-prong setting on platinum or 18K yellow gold. Ovals and cushions are trending for finger coverage and softness.
- Pendant: Bezel-set round or oval on a fine chain (16–18 inches). A bezel reduces snagging and rotates less, keeping the stone facing forward.
- Stud earrings: Screwback or secure pushback. For balance, 0.30–0.50 ct per ear is versatile; larger sizes make a statement.
- Bracelet: A minimal bezel-set diamond on a cable chain or bangle. Ensure a sturdy clasp. Find the right bracelet for women that is perfect for the occasion.
Ethical and sustainability considerations
- Sourcing: For mined diamonds, ask about conflict-free sourcing and responsible mining initiatives (e.g., adherence to RJC standards).
- Lab-grown: Lower environmental impact in many cases, especially with renewable energy production. Look for transparency about growth method (CVD vs HPHT) and post-growth treatments.
- Recycled metals: Many retailers offer recycled gold and platinum to reduce environmental footprint.
FAQ
- Will a lower color grade look yellow? Depends on cut, size, and metal color. Well-cut H–I in white gold typically looks bright. In yellow/rose gold, J–K can still appear white face-up.
- Is moissanite rings obviously different from diamond ones? It has higher fire (colorful flashes). Most people won’t notice in daily wear, but side-by-side with diamond, enthusiasts can tell.
- How often should I check the setting? Every 6–12 months or after any hard impact. Prongs can wear down over time.
Final tip: balance beauty and value
Focus your budget on what the eye sees most: cut quality and face-up size. Then choose a simple, well-made setting that suits your lifestyle. With clear photos, reputable certification, and fair policies, buying solitaire jewellery online can be smooth, safe, and satisfying.
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