Jewelry Brands

Damas Jewellery: A Legacy of Elegance and Beauty

The Mintly Team

The Mintly Team

December 09, 2023

Damas Jewellery stands as a beacon of luxury and sophistication in the world of fine jewelry. With a rich heritage that dates back to 1907, the brand has etched its name in the annals of time as a purveyor of exquisite pieces that celebrate the beauty and grandeur of precious stones and metals. The journey of Damas Jewellery began in Syria before it laid down its roots in Dubai, United Arab Emirates, where it transformed into an international powerhouse renowned for its quality, design, and unparalleled customer service.

The Foundation of Excellence

The Foundation of Excellence is an initiative that embodies the pinnacle of achievement across various fields, symbolizing the relentless pursuit of perfection and quality. In the realm of luxury and finesse, Damas Jewellery stands as a paragon of such excellence. Crafting pieces that are not only adornments but also emblems of heritage and artistry, Damas Jewellery has established a foundation that resonates with the allure of the finest metals and stones.

What started as a small goldsmith’s shop in the heart of Damascus has evolved into a global entity with over 300 stores across the Middle East, all thanks to the foresight and dedication of the founding Tamari family.

Since its inception, Damas Jewellery has been synonymous with unparalleled craftsmanship and attention to detail. The brand’s commitment to excellence is reflected in every facet of its operations, from the meticulous selection of raw materials to the precision of the final touches on a piece of jewelry. The artisans at Damas are not merely jewelrs. They are custodians of a rich legacy, upholding traditions while simultaneously embracing innovation to meet the modern consumer’s evolving tastes.

Damas Jewellery | Luxury Shopping in Dubai | Visit Dubai

Product Excellence

The foundation of excellence upon which Damas is built extends beyond its products. It permeates the customer experience, offering personalized service that makes every client feel valued and part of the Damas family. This ethos of excellence has propelled the brand to the forefront of the jewelry industry, establishing it as a trusted name that represents quality and elegance.

Are you looking into a beautifully crafted necklace or an exquisitely designed engagement ring?. Damas Jewellery articulates a message of excellence that shines as brightly as the gems it sets. The foundation laid by such a commitment to perfection ensures that every piece from Damas is not just an accessory but a treasure that celebrates the zenith of jewelry making.

A Diverse Portfolio for Every Occasion

Damas Jewellery offers an extensive array of collections, each designed to cater to different tastes and occasions. From the opulent designs of the Bridal Collection that add a touch of majesty to any wedding, to the Heritage Collection which pays homage to the rich cultural tapestry of the Middle East, there is something for everyone. The Farfasha Collection, light and trendy, appeals to the younger demographic, while the OneSixEight Collection is all about timeless elegance that can be worn every day.

Innovation and Design

The creativity of Damas Jewellery is evident in its innovative designs that blend traditional motifs with contemporary aesthetics. The brand is not afraid to push boundaries, often incorporating rare and unusual gemstones alongside classic diamonds, emeralds, rubies, and sapphires. This fusion of old and new is a hallmark of Damas’ collections, making them highly sought after by connoisseurs and fashion-forward individuals alike.

Craftsmanship and Quality

Behind every piece of Damas jewellery lies a story of meticulous craftsmanship. The brand prides itself on its team of highly skilled artisans who bring each design to life with precision and care. From handpicked stones to flawless settings, quality is paramount. The attention to detail ensures that every piece not only looks spectacular but also stands the test of time.

The Luxury Retail Experience of Damas Jewellery

As a market leader in the Middle East, Damas boasts a vast collection of fine jewelry and watches that cater to diverse tastes. The ambiance of their stores reflects opulence and elegance, with plush interiors that exude warmth and sophistication. Knowledgeable staff provide personalized service, assisting customers in selecting pieces that resonate with their individual style and occasion.

Many Luxury Jewelry Brands are housed in Dubai Mall. These Jewellery Brands from Dubai reflect the power of money and lavish spending in Middle East.

The retailer’s portfolio includes exclusive in-house collections and international brands, ensuring a unique array for discerning shoppers. Each Damas outlet is strategically located in upscale environments like The Dubai Mall, further enhancing the luxury shopping experience. The brand is famous for its commitment to quality and craftsmanship. This is making it a destination for those seeking to indulge in high-end jewelry.

With a legacy spanning over a century, Damas has become synonymous with trust, excellence, and the ultimate expression of luxury in Dubai’s retail landscape.

Ethical Sourcing and Sustainability

With a reputation built on trust and integrity, Damas Jewellery is dedicated to ethical practices in every aspect of its business. This includes responsible sourcing of gems and precious metals and adherence to strict environmental standards. The brand’s commitment to sustainability ensures that while their products are timeless, they are also future-conscious.

Celebrity Endorsements and Collaborations

Damas Jewellery has been adorned by celebrities and royal families alike, further cementing its status as a luxury icon. Partnerships with international designers and brands have allowed Damas to offer exclusive pieces that combine local expertise with global trends. These collaborations are a testament to the brand’s versatility and its ability to stay at the forefront of fashion.

Community Engagement and Philanthropy

Beyond its commercial success, Damas Jewellery is deeply committed to giving back to the community. Through various initiatives and charity programs, the brand has contributed to numerous social causes. This philanthropic spirit resonates with customers who appreciate the value of compassion in business.

Embracing Digital Innovation

In an era where digital presence is crucial, Damas Jewellery has embraced technology to enhance its offerings. An intuitive online store complements their physical boutiques. This is allowing customers from around the world to explore and purchase their favorite pieces with ease. Additionally, social media platforms enable Damas to connect with a broader audience. They consistently showcasing their latest designs and engaging with customers directly.

A Testament to Timeless Beauty

Damas Jewellery remains a testament to the enduring allure of fine jewelry. With each collection, it celebrates not just the intrinsic beauty of gemstones and metals. It is also the artistry that transforms them into wearable masterpieces. As trends come and go, Damas’ commitment to elegance, quality, and service ensures that it will remain a beloved name for generations to come.

Looking Ahead

As it moves forward, Damas Jewellery continues to set its sights on innovation while honoring its rich legacy. The brand’s ability to adapt and grow in an ever-changing market is indicative of its resilience and vision. Damas has plans for expansion and new collections always on the horizon. The brand is going to  maintain its position as a leader in the world of fine jewelry. With growth, you need right team in place. Damas is always looking for talented, aspiring retail professionals. There are many Luxury Retail Jobs that are coming up in the future.

Post COVID, many brands are focusing on emerging markets to capture the rising economic growth. More luxury brands including Damas is open to expand to developing markets. Grab this opportunity and get into Luxury Retail!


Damas Jewellery, with humble beginnings is continuing to reinvent and make new growth trajectories in the Industry. The brand is carrying a journey of luxury, beauty, and excellence. As each piece tells a story of craftsmanship and passion, it’s clear that Damas is not merely a brand. It is a cultural icon that embodies the opulence and spirit of the Middle East. For those seeking to own a piece of this legacy, Damas offers not just jewelry. You can find a treasure to be cherish for a lifetime.

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