Retail Industry

Getting a Job as Retail Jewellery Sales Executive

Shreya Matta

Shreya Matta

May 27, 2022

Are you passionate about jewellery and sales? Landing a job as a retail jewellery sales executive requires a unique blend of product knowledge, customer service skills, and sales expertise. In this blog, we’ll explore the essential steps and tips to help you secure a rewarding career in this competitive industry.

“How you sell matters. What your process is matters. But how your customers feel when they engage with you, matters even more.” A jewelry brand that speaks for the customers while understanding their needs and desires is assuredly a brand that establishes itself. But there are many contributors who strive to make it happen. One such contributor is Retail Jewellery Sales Executives.

12 Tips to Increase Retail Jewelry Sales (and Outdo Competitors)

Retail Sales Executives primarily focus on customer satisfaction through customer service and focus on achieving the sales quota through their sales skills. But what are the skill sets needed to get a job as a retail sales executive in the Jewellery industry?

The future of the retail jewellery industry

Not only do sales executives play a key role in the growth of a jewellery retail store, but it is a lucrative career option for them too. If you are seriously looking for a sales job in this industry, you can get paid handsomely for your sales skill. The jewellery industry’s latest stats are pretty promising.

Statista predicts that the future’s bright for the jewellery industry despite corona’s impact. The global top jewellery brands market should bounce back soon and rise to $292 billion by 2025 (from $230 billion in 2020).

A compelling reason why you must consider a career in retail jewellery sales is that it is a skill that is always in demand. Isn’t this what you want to make sure of when choosing a career path? Businesses will always need a smart salesforce, even if the products sold may change with time and technology. Therefore, sales organizations are always on the lookout for good salespeople regardless of economic conditions.

Qualified salespeople also have a chance to earn an above-average income by rising to bigger, more important positions in a business. This is because people in sales are truly compensated for their performance.

Research shows that 85% of today’s senior executives such as CEOs and presidents come from a sales background.

What does a retail jewellery sales executive job require?

Any person above 18 years of age and a just high school diploma is eligible for a jewellery sales job. Previous work experience is not always required as they mostly undergo extensive on-the-job training.

A retail jewelry sales executive is responsible for assisting customers in selecting and purchasing jewelry, providing information about various products, and ensuring customer satisfaction. The job requires excellent communication and interpersonal skills to build relationships with customers and understand their preferences. Sales executives need to have a good knowledge of different types of jewelry, including diamonds, gemstones, and precious metals, and be able to convey this information to customers effectively.

They should also be familiar with current fashion trends and be able to provide style advice. Additionally, strong sales and negotiation skills are essential for meeting sales targets and maximizing revenue. Finally, a retail jewelry sales executive should have a professional and approachable demeanor to provide exceptional customer service.

Getting ready for the retail jewellery job

Experience counts more than a degree in a sales job. Mere strife for excellence will lead you to mentors and inspirations as you will naturally keep abreast of each and every major development in your industry. You can follow world-class sales experts such as Daniel Pink, Lori Richardson, and Gerry Moran.

The sales job in the jewellery market asks for everything that a sales person may otherwise need. So, let us get your mind prepared for that.

1.  Do you really care for your customer? It doesn’t matter how great you are at prospecting or presentation, or impressing people, your time and energy are a total waste if you can’t close a deal. Caring about your customers’ needs allows you to build trust and gauge whether your product is a good fit for them. Pitch them something that they need instead of pushing your own agenda.

A young woman visiting your jewellery store, for instance, would be extremely sensitive about every cut of her jewellery if she is about to get married. Make the shopping special for her.

2. Do you know your prospect’s pain points? Selling is a solution. It is not possible if there is no pain or problem. Having complete knowledge about your product and its plus points is hygiene. However, you can’t sell it to someone unless it solves someone’s problem. Study your customer. Try to build a connection to find out his pain point. Just wearing a gem may not satisfy a man, he may be struggling to get a particular design for it.

Customer Centric Approach

  1. Do you talk too much? Your products drive sales only partially. As we discussed above, it’s the customer’s problems that enhance the need to buy. Speak only as much to lead the customer to think that your product can solve his problem. For example, let the customer take over after you tell him about a gemstone that is both trendy and astrologically significant.
  2. Do you work alone? Even if you are an expert salesperson, and handling one of the finest pieces made by your jewellery designer, you need your team’s assistance to close a deal successfully. The best pitches in the world are stories of most rehearsed teamwork and coordination.
  3. Does rejection disturb you? After putting some passionate energy into a pitch, a NO can be ego-hurting. The biggest solution to this is to focus on the learning that every pitch brings, whether the customer buys your product or not. Every rejection teaches you what you shouldn’t be doing. It goes on refining your sales skill for the future. So, in a way, rejection is a success.

Wrapping Up

A product, however good, doesn’t sell itself. It needs you, a salesperson, to push it into a zone where its value doubles and demand rises. A gem or a fine piece of necklace or a pair of earrings don’t know their value unless the simple-looking sales expert at the counter tells them.

Do you have the patience to listen and understand the customer needs?.  Researching the market  well and remaining equipped to handle customer objections is important.  Learn to know about the technique of self motivation. You need to be ready to be technologically updated all the time. It is important to understand the need for being healthy and presentable all the time. If you love and respect yourself as much as your customer, then you are in for a great opportunity.

Final Thoughts

As like we discussed above, the jewellery industry is a niche that is sure to see an upward trend despite all slowdowns.

So, if that glittering retail jewellery counter is beckoning you, and if you think you have passion enough to learn whatever it takes to be a retail jewellery sales executive, go ahead and apply now for the thousands of jobs available across India and abroad.

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