List of Jewellery Stores in Bangkok: A Guide

Bangkok has long been a global hub for gold and gemstones. With a deep tradition in goldsmithing, a world-famous gemstone trade, and competitive pricing, the city offers everything from heirloom-quality pieces to trendy designs. Whether you’re looking for certified diamonds, Thai rubies and sapphires, vintage silver, or custom-made engagement rings, this guide covers reputable jewellery stores in Bangkok and areas to help you shop with confidence.

Before you start: quick tips for jewellery shopping in Bangkok

• Know your purpose: investment gold vs. fashion jewellery vs. fine gemstones.
• Ask for certification: GIA, AGS, HRD for diamonds; BGL, GIT, GRS, AGL for colored stones.
• Check karat and weight for gold: 96.5% gold (23K) is standard in Thai gold shops.
• Request a receipt and return policy: reputable shops provide detailed invoices and guarantees.
• Beware of tourist scams: avoid unsolicited “special deals” or tuk-tuk stops; stick to known stores and areas.

Key jewellery shopping areas in Bangkok

• Yaowarat (Chinatown): Famous for 23K gold shops, competitive pricing, long-established family businesses.
• Silom/Surawong: Close to the jewelry trade; good for colored gemstones and bespoke work.
• Siam/Chidlom/Ploenchit malls: International luxury brands, certified diamonds, designer jewellery in air-conditioned comfort.
• Chatuchak and markets: Fashion jewellery, silver, and artisan pieces (verify authenticity).
• Riverside and tourist strips: Mixed; be extra cautious of high-pressure tactics.

Top gold jewellery stores in Bangkok (Yaowarat and beyond)

1. Hua Seng Heng (Yaowarat)

• What it’s known for: One of Thailand’s most famous gold traders. 96.5% purity gold, fair pricing, and high liquidity if you plan to resell.
• What to buy: Gold chains, bangles, investment bars (baht bars), and traditional Thai designs.
• Why go: Transparent price boards linked to the Thai Gold Traders Association rates.
• Tip: Bring your passport if you plan on larger purchases; ask for weight, purity stamp, and buy-back terms.

2. Chin Hua Heng (Yaowarat)

• What it’s known for: Historic family brand with multiple branches; consistent quality and craftsmanship.
• What to buy: Intricate chains, necklaces, and classic wedding sets in Thai gold.
• Why go: Trustworthy pricing and solid after-sales support for resizing and repairs.

3. Tang Toh Kang (Yaowarat)

• What it’s known for: One of the oldest Chinese-Thai gold shops; recognized for craftsmanship and reliability.
• What to buy: Traditional styles, wedding gold, and investment pieces.
• Tip: If you’re new to Thai gold, ask staff to explain the difference between 18K and 23K feel and color—Thai gold has a deeper yellow hue.

4. Aurora Gold (Multiple locations, malls and Yaowarat)

• What it’s known for: Chain retailer with standardized pricing and modern designs in addition to classic Thai pieces.
• What to buy: Everyday wear gold jewellery and gift items.
• Why go: Easy access, consistent branding, and promotions that may be good value.

Reputable gemstone and diamond boutiques

5) Gems Gallery (Large showroom; tourist-oriented but established)

• What it’s known for: Big selection of gemstones, including rubies and sapphires; educational tours.
• What to buy: Mid-range to premium gemstone jewellery.
• Tip: Prices can be higher than small wholesalers; inspect certifications and compare before purchasing.

6. Royal Orchid Gems (Silom area)

• What it’s known for: Colored gemstones with lab reports, custom settings, and knowledgeable staff.
• What to buy: Loose sapphires and rubies with GIT or GRS certificates; bespoke rings and pendants.
• Why go: Access to trade knowledge without needing to navigate the wholesale-only world.

7. DerMond (Ploenchit/Chidlom)

• What it’s known for: Thai heritage jeweller with fine diamonds and elegant settings.
• What to buy: Engagement rings, diamond bands, and classic pieces with strong craftsmanship.
• Why go: Boutique experience, high-polish finishing, and aftercare services.

8. Blue River Diamonds (Sukhumvit/Thonglor)

• What it’s known for: Custom engagement rings, GIA-certified diamonds, and modern designs.
• What to buy: Solitaires, halo rings, and wedding bands with precise setting work.
• Tip: Book an appointment for stone selection and design consultation.

9. Prima Gems (Silom)

• What it’s known for: Loose gemstones and tailored jewellery with reputable lab reports.
• What to buy: Unheated sapphires, spinels, and rubies; custom fine jewellery in 18K gold or platinum.
• Why go: Wide selection of stone qualities and transparent grading discussions.

10. Bangkok Gem and Jewelry Traders Association members (Silom/Surasak area)

• What it’s known for: Member companies adhere to ethical standards and consumer protection guidelines.
• What to buy: Certified stones and well-made jewellery.
• Tip: Ask if the store is BGJTA-affiliated; it’s an extra layer of trust.

Luxury Jewellery Stores in Bangkok, brands and department store counters

11) Siam Paragon, Iconsiam, Central Chidlom, EmQuartier

• What they’re known for: Housing international brands like Cartier, Bulgari, Tiffany & Co., and local high-end designers.
• What to buy: Branded fine jewellery, investment-grade diamonds, and designer pieces with global warranties.
• Why go: Authenticity and service are assured; prices often align with regional brand pricing.

12. Jubilee Diamond (Multiple malls)

• What it’s known for: One of Thailand’s largest diamond retailers, with a strong focus on GIA-certified stones.
• What to buy: Engagement rings and classic diamond jewellery.
• Tip: Look for seasonal promotions and upgrade policies.

13. Beauty Gems (By appointment; high-end)

• What it’s known for: Haute joaillerie crafted in Thailand for global maisons; rare stones.
• What to buy: Statement pieces if your budget is flexible.
• Why go: Exceptional craftsmanship and unique gemstones.

Artisan silver, vintage, and local designers

14) Chatuchak Weekend Market (Sections 7–8 often have silver and crafts)

• What is famous: A treasure hunt for silver jewellery, ethnic hill-tribe pieces, and handmade items.
• What to buy: Sterling silver rings, cuffs, earrings; artisanal designs.
• Tip: Verify “925” mark for sterling silver; quality varies by stall, so browse and compare.

15. Silom Village and small studios around Charoen Krung

• What they’re known for: Independent designers and goldsmith workshops.
• What to buy: Custom orders, mixed-metal designs, and bespoke pieces at fair prices.
• Why go: You can discuss design, metal choice, and stone setting directly with the maker.

16. Narai Phand and OTOP outlets

• What they’re known for: Thai crafts, including silver and regional jewellery.
• What to buy: Traditional motifs, filigree silver, and gifts with cultural themes.

Where to buy loose gemstones in Bangkok

• Jewelry Trade Center (JTC) on Silom Road: A hub for wholesalers and retailers dealing in gemstones and diamonds. Many offices operate by appointment. You’ll find loose sapphires, rubies, spinels, tourmalines, and more. Always insist on lab reports. If you’re not experienced, consider bringing a gemologist or sticking to retailers that provide clear certification and return policies.
• GIT (Gem and Jewelry Institute of Thailand) in Silom: Offers gem testing services and educational resources. If you buy a loose stone and want verification, GIT is a respected local lab.

Understanding Thai gold and pricing

• Purity standards: Thai gold jewellery is often 96.5% pure (roughly 23K). This is higher than typical 18K (75%) used in many Western countries, which makes it richer in color but softer.
• Weight units: Pricing uses the “baht” weight unit, not the currency. 1 baht-weight ≈ 15.16 grams. Thai Gold Traders Association is regularly posting the daily prices.
• Buy/sell spread: There’s a difference between retail buy price and shop buy-back price; established shops publish both. Keep your receipt and the hallmark intact for easier resale.

How to assess diamonds and colored stones

• Diamonds: Check the 4Cs—carat, cut, color, clarity—plus fluorescence and proportions. Prefer stones with GIA certificates. Ask to verify the laser inscription under a loupe.
• Sapphires and rubies: Thailand is a historic cutting and trading center. Unheated stones command premiums. Request lab reports (GIT, GRS, AGL). Confirm any treatments like heating or diffusion.
• Spinel, tourmaline, zircon, jade, and others: Each has specific treatments and value drivers. If you’re investing, consult an expert or buy from long-standing dealers with strong reputations.

Commission, bargaining, and payment etiquette

• Commission traps: Politely decline unsolicited “special price” offers or drivers steering you to specific shops—they may be commission-driven.
• Negotiating: In smaller shops and for custom pieces, there may be room to negotiate. Always be respectful.
• Payment methods: Major retailers accept credit cards; smaller shops may prefer cash for better prices. Be aware of foreign transaction fees.
• Receipts and documentation: Ensure your receipt lists metal purity, weight, stone details, and certification numbers. Keep copies for insurance or customs.

Custom jewellery and turnaround times

• Design process: Many Bangkok jewellers can create custom pieces in 3–10 days depending on complexity. You’ll choose the stone, metal, and setting, and confirm a CAD or hand sketch.
• Quality checks: Inspect prongs, symmetry, polish, and stone security on pickup. Ask about resizing and maintenance policies.
• Aftercare: Most shops offer cleaning and prong-checks. For 23K gold, expect more frequent reshaping if worn daily due to softness.

Avoiding scams and ensuring authenticity

• Stick to established areas and brands with clear return policies.
• Ask for independent lab certificates; avoid in-house-only certificates for high-value stones.
• Verify gold hallmarks and weigh the piece in front of you.
• If the deal seems too good to be true, it usually is. Take your time before committing.

Sample 1–2 day jewellery stores in Bangkok itinerary

Day 1: Gold and diamonds

• Morning: Head to Yaowarat. Visit Hua Seng Heng and Chin Hua Heng to compare gold chains and bangles. Note prices per baht and workmanship.
• Afternoon: Move to Silom. Browse Prima Gems or Royal Orchid Gems for colored stones and settings. If you’re considering diamonds, arrange a viewing at Blue River Diamonds or check Jubilee counters at nearby malls.
• Evening: Review options, check certification details, and sleep on big decisions.

Day 2: Designer and artisan finds

• Morning: Explore Siam Paragon or Iconsiam for international brands and Thai designers at fixed prices.
• Afternoon (weekend): Chatuchak for silver and artisan jewellery. Focus on craftsmanship, soldering quality, and 925 stamps.
• Late afternoon: If you selected a stone, finalize a custom order. Confirm delivery date, metal choice, and ring size.

What to bring and practical notes

• Ring size: Know your size in US/EU/Asia scales or bring a well-fitting ring.
• Budget range: Set a cap; beauty can be distracting in Bangkok’s jewellery scene.
• Travel insurance: If buying high-value items, update your coverage.
• Customs: Check your home country’s import allowances and duty rules.
• Transport: Use Grab or reputable taxis when carrying valuables. Keep items in a discreet bag, not branded boxes, when moving around.

Frequently asked questions

• Are prices better in Bangkok? Often yes for gold labour and colored stones due to the local trade, but brand-name diamond prices are similar worldwide. Value depends on certification, quality, and negotiating.
• Is 23K gold good for daily wear? It’s beautiful but softer; for rings worn daily, 18K or 14K may be more practical. Bracelets and necklaces in 23K are usually fine with care.
• Can I trust mall stores? Large malls and well-known chains are safer for casual buyers. For rare stones or investment-grade pieces, use labs and established specialists.
• How do I verify a certificate? Match the report number, dimensions, and weight. For diamonds, ask to see the laser inscription under magnification.

Final thoughts

Bangkok offers a vibrant spectrum of jewellery options—from traditional 23K gold in Yaowarat to high-jewellery salons in luxury malls and bespoke gemstone ateliers in Silom. Prioritize certification, compare workmanship, and buy from reputable names.

With a clear plan and a bit of patience, you can leave with a piece that’s not only beautiful but also a smart purchase backed by solid documentation and craftsmanship.