Jewelry Industry

Pandora Jewelry Guide

Shreya Matta

Shreya Matta

July 19, 2022

One of the world’s largest jewelry brands, with a devoted following, Pandora jewelry is known for its unique collection of charms, earrings, necklaces, bracelets, and rings. Whether you’re buying your first piece or on the hunt for new ones to add to your collection, keep on reading for what makes Pandora jewellery special and whether it’s worth the hype.

Pandora jewelry is made of high-quality materials and goes through an intense process, passing several hands as they’re crafted. This drives the price high, but you know that you’re getting quality for it. In general, we find Pandora box jewelry to be reasonably priced. While they aren’t cheap, they’re priced according to their value and what they offer the customer.

Though general wear and tear and tarnish aren’t covered by their warranty, they offer up to 2 years on repairing or replacing manufacturing faults for silver and gold jewelry.

How did Pandora Jewelry Start?

Founded in 1982, the brand started as an independent jewelry shop established by Danish goldsmith Per Enevoldsen in Copenhagen, Denmark. became an international jewelry company. In 1989, Pandora started manufacturing its jewelry in Thailand. This allowed the brand to offer hand-finished jewelry at affordable prices for the mass market.

In 2000, Pandora launched its patented charm bracelet, which allowed customers to personalize their jewelry with different combinations of charms. The charms varied in material and design, with some featuring gems, semiprecious stones, and various motifs. This became the standout product of the brand, with new charms created to reflect various occasions and events. Today, Pandora has sales in more than 100 countries on 6 continents including Pandora India online sales.

Why Is Pandora Jewelry So Popular?

Few jewelry brands are able to gather a loyal fan base as Pandora has managed to do. The concept of the charm bracelet keeps customers returning to the store to check out new Pandora charms to celebrate different occasions. For example, Pandora stores on cruise ships often carry a cruise-themed charm, ideal for commemorating a special trip. The brand’s marketing strategy has been to design charms that document your life. The brand appeals to women, especially aged 20 to 40. Their messaging is all about self-expression through personalization and celebration of special moments. Pandora’s commitment with charms to sustainable practices also has been well-received by customers.

Standout features of Pandora:

  • The brand offers high-quality, hand-finished jewelry pieces. In fact, each piece can pass through an average of 30 pairs of hands during the crafting process.
  • Pandora features collectible charm bracelets that are complemented by their diverse collections. Customers collect
  • Pandora charms to commemorate various occasions or events.
  • Pandora jewellery pieces are made of sterling silver and 14k or 18k solid gold.
  • The brand strives to create unique jewelry designs through skilled craftsmanship, so no two pieces are exactly the same.
  • Pandora uses the lost wax casting technique for creating elaborate and minimalist designs. For glass jewelry charms, they utilize the lampworking or flameworking technique to create colorful and unique pieces.

So, to reiterate, Pandora jewelry is worth it if you’re looking for long-lasting fancy jewelry for casual or dressy events. But you won’t be getting diamonds or precious gemstones for the price, as most of their jewelry is made of cubic zirconia, materials like enamel, silver, and sometimes gold plating.

Pandora Products

Ideal gifts

Pandora is loved for their unique charm styles that are meant to reflect your ever-evolving style. These jewelry charms come in different themes and designs and can be worn on Pandora earrings, chains and necklaces, diamond rings, and  charm bracelets. They’re meant to symbolize and celebrate special moments in life, making them an ideal jewelry gift.

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From openwork charms to hearts, and colorful stones, you can express your style in the most exciting ways. For playful designs, the brand also boasts their whimsical Mickey and Minnie Mouse charms, as well as dreamcatcher charms. If you want to infuse some good luck in your life, the brand also has a Chinese Zodiac Sign collection, featuring charms from Chinese Tiger to Dragon, Rooster, Ox, Dog, Rabbit, and Snake, just to name a few.

GALLERY: Pandora and UNICEF mark World Children's Day with new charmUnique collaborations

Apart from the Pandora charms and charm bracelets, it also has a wide range of women’s jewelry. This is including unique collaborations such as Pandora and Star Wars, with Harry Potter, and with Disney.

Pandora Jewelry Quality

Pandora Jewelry is known for its exceptional quality and craftsmanship. Each piece of jewelry is meticulously designed and crafted to ensure durability and longevity. The brand uses high-quality materials such as sterling silver, 14k gold, and genuine gemstones to create their exquisite pieces. The attention to detail is evident in the intricate designs and intricate patterns that adorn each charm, bracelet, and necklace.

Pandora Jewelry also takes pride in their rigorous quality control processes. Each piece undergoes thorough testing to ensure that it meets the brand’s high standards. From the selection of materials to the final polishing, every step is carefully monitored to maintain the brand’s reputation for excellence.

Furthermore, Pandora Jewelry offers a warranty on their products, providing customers with peace of mind and assurance of their investment. Their commitment to quality is evident in the positive feedback from customers worldwide who appreciate the beauty, durability, and timeless appeal of Pandora Jewelry.


Pandora uses sterling silver, which consists of 92.5% silver and 7.5% other metals like copper. 88% of all silver used by the brand in 2019 came from recycled sources. Some of its collections have an oxidized finish, imitating the natural tarnishing process on silver for a vintage appeal. To prevent some sterling silver pieces from tarnishing, the brand uses black rhodium plating.

While their gold jewelry collection is made from 14k yellow gold, their two-tone jewelry collection uses sterling silver and 14k rose or yellow gold. Some collections feature a mixture of metals. These include the Pandora Shine collection, which is made with a unique metal blend at its core, first coated with palladium and plated with 18k gold. The Pandora Rose collection is made from a blend of silver and copper and encased in rose gold plating.

One of the best features of Pandora jewelry is that it contains no nickel, meaning that it’s perfect for those with nickel allergies.


Pandora typically uses synthetic crystals for their jewelry. Only 0.04% of the stones used in Pandora jewelry in 2018 were natural gemstones. In terms of natural gemstones, quartz is most typically used in Pandora collections and includes amethyst, smoky quartz, and rock crystal. The brand also incorporates high-quality cultured pearls, carefully matched for size and color in each jewelry piece.

Pandora Jewelry offers a stunning range of gemstones that add sparkle and color to their precious pieces. They provide a variety of different stones, each with its own unique beauty. You can explore their collection of natural stones, which are formed in nature, and learn how to care for them. Pandora also uses man-made stones like cubic zirconia in their jewelry designs.

The gold with gemstones collection consists of 14k gold Pandora charms adorned with semi-precious and precious stones. These gemstones enhance the elegance and charm of Pandora Jewelry, making them a perfect choice for those who appreciate exquisite craftsmanship.

Lab and Synthetic Stones

To keep some of its jewelry pieces affordable, Pandora also uses lab-created stones such as cubic zirconia, crystal, synthetic sapphire, and synthetic ruby. These stones are created in a laboratory to mimic their natural counterpart.

Sometimes, the brand incorporates lacquered artificial pearls made from glass ceramic with a pearl-like sheen. Apart from looking similar to real pearls, the synthetic gem is also resistant to perspiration, rubbing, and scratching. In fact, it ranks around 6.5 to 7 on the Mohs scale of hardness.

Other Materials

Pandora also utilizes enamel, glass, leather, and other materials. Their glass charms are made from high-quality Murano glass, which has been imported from the Venetian island of Murano in Italy. Traditionally, it’s a glass-based material but Pandora uses epoxy resin enamel that’s more durable and more resistant to chipping than the former. This makes the jewelry longer lasting.

How to tell real Pandora jewelry?

Like many other prominent brands, there are several Pandora counterfeit products out there, so make sure you buy jewelry pieces from authorized retailers. To identify authentic Pandora jewelry pieces, check for some key markings or stamps.

To ensure that your Pandora piece is genuine, look for these characteristics:

  • The ALE stamp – The standard marker of the brand is “ALE” which stands for the name of the company founder, Algot Enevoldsen. However, some of their smallest pieces may not have this stamp.
  • The hallmark indicates the purity of the metal – You should also look for a quality mark, which indicates the purity of the metal. For instance, a gold piece must be stamped with a capital “G” for gold, followed by its purity. For 18k or 75% pure gold, the stamp is “G750” while for 14k or 58.5% pure gold it’s “G585”. For sterling silver jewelry, the stamp should be “S925” which indicates that the piece is made from 92.5% pure silver.
  • The crown over the O of the brand Pandora

Final Thoughts

Pandora Jewelry Guide is an informative and comprehensive blog that serves as a valuable resource for jewelry enthusiasts. With its detailed and well-researched content, the blog provides readers with a wealth of knowledge about Pandora jewelry, including its history, design, and craftsmanship. The articles offer insightful tips and advice on how to select, care for, and style Pandora pieces, catering to both beginners and experienced collectors.

The blog’s engaging writing style and visually appealing images make it an enjoyable read, while its user-friendly layout ensures easy navigation. Overall, Pandora Jewelry Guide is a must-read for anyone interested in this popular brand of jewelry.

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