Jewelry Brands

The Lustrous Journey of Senco Gold and Diamonds

The Mintly Team

The Mintly Team

January 22, 2024

Senco Gold and Diamonds, an emblem of trust and quality, has been fascinating the world with its exquisite designs and superior craftsmanship for over eight decades. With a rich legacy that extends back to 1938, this Kolkata-based jewellery house not only boasts a massive clientele but also stands as a testament to India’s cultural heritage.

The Humble Beginnings of Senco Gold

Senco Gold and Diamonds is a renowned jewellery brand that has come a long way since its humble beginnings. Founded in Kolkata, India, in 1938 by the late Sri Shankar Sen, the brand started as a small jewelry shop with a vision to provide exquisite craftsmanship and exceptional quality to its customers.

The brand was initially named ‘Senco’, an acronym that combined the first two letters of Sen’s surname with his wife’s name, ‘Kusum’. Thus, started a journey marked by visionary leadership, dedication and an unwavering commitment to purity.

Sri Shankar Sen’s passion for jewelry and his commitment to excellence laid the foundation for the brand’s success. With his keen eye for design and meticulous attention to detail, he quickly gained recognition for his unique creations. Senco Gold and Diamonds soon became synonymous with fine jewelry that reflected Indian traditions and heritage.

Over the years, the brand expanded its operations and opened multiple stores across India. With each new store, Senco Gold and Diamonds continued to uphold its commitment to craftsmanship and customer satisfaction. The brand’s reputation grew, and it became a trusted name in the industry.

Senco Gold & Diamonds unveils new offers for Dhanteras; releases new brand campaigns


One of the key factors that contributed to Senco Gold and Diamonds’ success was its ability to adapt to changing market trends. The brand embraced modern designs and incorporated them into its traditional craftsmanship, appealing to a wider audience. This forward-thinking approach allowed Senco Gold and Diamonds to stay relevant in a highly competitive market.

Today, Senco Gold and Diamonds is a leading jewelry brand in India, known for its exceptional designs, quality craftsmanship, and ethical practices. The brand offers a wide range of jewelry pieces, including gold, diamond, and silver collections, catering to different tastes and preferences.

Despite its growth and success, Senco Gold and Diamonds remains committed to its core values of integrity, innovation, and customer satisfaction. The brand continues to create jewelry that celebrates the beauty of Indian culture while embracing contemporary styles.

A Legacy of Trust and Quality

Throughout their journey, Senco Gold and Diamonds have cherished the trust of their customers. This trust is built through their commitment to 100% BIS Hallmarked Gold and Certified Diamond jewellery. Their uncompromising quality means every piece of jewellery comes with a promise of authenticity.

The Artistry behind the Designs

The brand’s commitment to creating unique and stunning jewelry pieces is evident in every collection they present. The artistry behind their designs is a result of a harmonious fusion of traditional techniques and contemporary aesthetics.

Each design at Senco Gold and Diamonds is meticulously crafted by skilled artisans who possess a deep understanding of the intricacies of jewelry making. They bring life to every piece by carefully selecting the finest gemstones and precious metals, ensuring the highest quality and brilliance.

The brand’s design philosophy revolves around capturing the essence of beauty and elegance in every creation. From classic and timeless designs to trendy and avant-garde styles, Senco Gold and Diamonds caters to a diverse range of tastes and preferences. The designers draw inspiration from various sources, including nature, heritage, and cultural elements, infusing their creations with a sense of artistry that is truly captivating.

The attention to detail in Senco Gold and Diamonds’ designs is unparalleled. Every curve, every intricate pattern, and every delicate embellishment is thoughtfully crafted to enhance the overall aesthetics of the jewelry piece. The brand takes pride in its ability to create pieces that not only adorn but also tell a story, evoking emotions and leaving a lasting impression.

Senco Gold and Diamonds’ commitment to artistry extends beyond their jewelry designs. They also collaborate with renowned artists and craftsmen to create limited-edition collections that showcase the fusion of fine art and jewelry. These unique collaborations push the boundaries of creativity, resulting in truly exceptional and one-of-a-kind pieces.

Senco Diamonds |Bewildering Diamond Necklace

The Wide Spectrum of Collections

Senco’s wide range of collections caters to diverse tastes and preferences.

  • Everlite Collection: This collection is designed for daily wear, encapsulating minimalistic and modern designs.
  • Men’s Collection: Breaking stereotypes that jewellery is just for women, Senco has an exclusive range for men including rings, chains, bracelets, and cufflinks.
  • Bridal Collection: These intricately designed pieces are perfect for the grandeur of Indian weddings.
  • Diamond Collection: A range featuring exquisitely crafted diamond jewellery that adds sparkle to any occasion.

A Step towards Sustainable Jewellery

With increasing environmental concerns and the need for ethical practices, Senco Gold and Diamonds have embraced sustainability as a core value.

One of the key aspects of their sustainable approach is the use of ethically sourced materials. Senco Gold and Diamonds ensure that their diamonds and gold are sourced from responsible suppliers who adhere to strict ethical and environmental standards. This ensures that the jewellery they create does not contribute to any unethical practices such as illegal mining or human rights violations.

In addition to responsible sourcing, Senco Gold and Diamonds also focuses on reducing waste and energy consumption in their manufacturing processes. They employ innovative techniques to minimize material waste and optimize energy usage, thereby reducing their carbon footprint.

Furthermore, Senco Gold and Diamonds actively promotes recycling and up-cycling practices. They encourage customers to bring back their old jewellery for recycling or repurposing, reducing the demand for new materials. This not only reduces environmental impact but also allows customers to give a new life to their cherished pieces.

Senco Gold and Diamonds’ commitment to sustainability extends beyond their manufacturing processes. They also engage in community initiatives and support social causes related to education, healthcare, and environmental conservation.

The Senco Gold & Diamonds Experience

The Senco Gold & Diamonds Experience is nothing short of extraordinary. With a rich legacy spanning over eight decades, Senco Gold & Diamonds has established itself as a trusted name in the jewelry industry. From its humble beginnings in Kolkata, India, the brand has grown to become a household name, synonymous with exquisite craftsmanship and timeless elegance.

What sets the Senco Gold & Diamonds Experience apart is its unwavering commitment to quality and customer satisfaction. Every piece of jewelry is meticulously crafted by skilled artisans, ensuring impeccable design and superior craftsmanship. Each diamond is handpicked for its brilliance and clarity, while every gold piece exudes unparalleled purity.

Stepping into a Senco store is like entering a world of luxury and beauty. The elegant ambiance, coupled with attentive and knowledgeable staff, creates an atmosphere of warmth and exclusivity. Are you looking for a stunning engagement ring, a statement necklace, or a traditional piece for a special occasion?.  The dedicated team at Senco’s  will guide you through their exquisite collection. This will help you find the perfect piece that reflects your style and personality.

Beyond its exceptional jewelry offerings, Senco Gold & Diamonds also offers a range of services to enhance the customer experience. From customization options to jewelry repair and maintenance, the brand goes above and beyond to ensure that every customer receives personalized attention and care.

Expanding Horizons

Today, Senco has spread its wings far beyond West Bengal. With more than 100 stores across India and an online presence, it has become a household name in gold and diamond jewellery.

It carries a rich legacy of craftsmanship and an unwavering commitment to quality. Senco Gold and Diamonds has become synonymous with exquisite jewelry pieces that capture the essence of elegance.

The brand’s expansion strategy encompasses both geographical and product diversification. Senco Gold and Diamonds has successfully established a strong presence across India, with numerous showrooms in major cities. This widespread network allows the brand to cater to a diverse customer base and tap into different regional preferences.

In addition to expanding its physical presence, Senco has also ventured into the digital realm. The brand has embraced e-commerce platforms, providing customers with the convenience of shopping for their favorite jewelry pieces online. This digital transformation has not only expanded the brand’s reach but also enhanced the overall customer experience.

Furthermore, the brand has expanded its product offerings beyond traditional gold and diamond jewelry. The brand now offers a wide range of contemporary designs that cater to evolving consumer tastes. From statement pieces to everyday wear, Senco Gold and Diamonds ensures that there is something for everyone.

The brand’s commitment to innovation is also evident in its collaborations with renowned designers and celebrities. These partnerships have allowed Senco Gold and Diamonds to introduce unique and exclusive collections. This is further expanding its appeal and attracting a wider audience.

Awards and Recognitions

Senco’s commitment to excellence has garnered multiple accolades. They were awarded the ‘Most Preferred Jewellery Brand’ at the North India Retail Summit.  They also got the  ‘Best Jewellery Chain of the Year’ at the Indian Retail and eRetail Awards.


Senco Gold and Diamonds have etched their name in the annals of India’s jewellery industry. Their journey, marked by trust, quality, and exquisite craftsmanship, continues to captivate hearts worldwide. Each piece of their jewellery carries a legacy, a story, and a promise. A promise of purity, authenticity, and timeless beauty.

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