Costume jewellery, also known as fashion jewellery, has become a staple in Indian wardrobes. Unlike fine jewellery, costume pieces are affordable, trendy, and perfect for experimenting with different styles. India’s rich culture and tradition have inspired many brands to create unique accessories that combine traditional and modern aesthetics. Whether you’re looking for bold statement pieces or subtle everyday wear, these top 10 costume jewellery brands in India offer something for everyone.
1. Tribe Amrapali
About:
Tribe Amrapali is the contemporary line of the iconic Amrapali Jewels. While Amrapali is known for its luxurious silver and gold pieces, Tribe focuses on affordable fashion jewellery inspired by Indian heritage. It Is one of the popular costume jewellery brands in India.
Why Choose Tribe Amrapali?
- Their collections capture the essence of Indian tribal art in modern forms.
- Quality craftsmanship with intricate designs.
- Wide range: from earrings and necklaces to anklets and maang tikkas.
Popular For:
Oxidized silver jewellery, bohemian styles, and traditional motifs.
2. Voylla
About:
Voylla is one of India’s largest costume jewellery brands, offering an extensive range of fashion jewellery both online and offline. Their designs draw inspiration from Indian art, history, and culture.
Why Choose Voylla?
- Affordable pricing.
- Huge variety for men and women.
- Regular new collections for festive and casual wear.
Popular For:
Statement necklaces, temple jewellery, and regional collections like Rajasthani and South Indian styles.
3. Pipa Bella
About:
Pipa Bella (a Nykaa Fashion brand) caters to the young and trendy crowd. They offer jewellery that fits both Western and Indian outfits.
Why Choose Pipa Bella?
- Personalized jewellery options.
- Trend-driven pieces that keep up with global fashion.
- User-friendly website and excellent packaging.
Popular For:
Layered necklaces, charm bracelets, personalized pendants, and minimalistic rings.
4. Rubans
About:
Rubans has made a mark with its glamorous and high-quality costume jewellery. Their collection blends Bollywood dazzle with everyday elegance.
Why Choose Rubans?
- Wide selection for all occasions: weddings, parties, or daily wear.
- Recognized for their craftsmanship and attention to detail.
- Frequently worn by celebrities and influencers.
Popular For:
Statement earrings, cocktail rings, and bridal sets.
5. Sukkhi
About:
Sukkhi is popular for its affordable and diverse jewellery options online. Their collections are inspired by traditional designs but suited for modern tastes.
Why Choose Sukkhi?
- Attractive pricing with frequent discounts.
- Great gift options for festivals and weddings.
- Offers both ethnic and Western designs.
Popular For:
Kundan sets, festive bangles, American diamond pieces.
6. Zaveri Pearls
About:
Zaveri Pearls has been a trusted name for decades, known for its imitation pearl jewellery. Their catalogue has expanded to include Kundan, Polki, and stone-studded items.
Why Choose Zaveri Pearls?
- Expertise in pearls and traditional jewellery.
- Wide range of bridal sets.
- Available on all leading e-commerce platforms.
Popular For:
Pearl necklaces, jhumkas (traditional earrings), bridal jewellery sets.
7. Isharya
About:
Founded by Gauri and Radhika Tandon, Isharya offers a chic blend of Indian heritage with Hollywood glamour. Their designs are bold, experimental, and often seen on celebrities.
Why Choose Isharya?
- Trendy statement pieces with a luxury feel.
- International appeal—perfect for destination weddings or global events.
- Use of unique materials like resin, mirrors, and enamel work.
Popular For:
Cuff bracelets, chandelier earrings, cocktail rings.
8. Priyaasi
About:
Priyaasi has quickly gained popularity on marketplaces like Amazon and Myntra for its affordable ethnic jewellery. Their designs are ideal for festivals and special occasions.
Why Choose Priyaasi?
- Budget-friendly without compromising on style.
- Good quality plating that resists tarnishing.
- Wide range of ethnic options suitable for all age groups.
Popular For:
Chandbalis (moon-shaped earrings), layered necklaces, mangalsutras.
9. The Luxor
About:
Based out of Jaipur, The Luxor specializes in handcrafted costume jewellery inspired by Rajasthan’s royal heritage. Their pieces add a touch of vintage charm to any outfit.
Why Choose The Luxor?
- Handcrafted by skilled artisans.
- Limited editions ensure exclusivity.
- Rich use of colors and traditional motifs.
Popular For:
Meenakari earrings, Kundan chokers, hand-painted pendants.
10. Fida
About:
Fida creates expressive fashion jewellery that celebrates femininity and Indian artistry. Their pieces are both colorful and elegant. It is perfect for adding a pop to your look.
Why Choose Fida?
- Unique designs that stand out in a crowd.
- Focus on vibrant stones and enamel work.
- Reasonable pricing and good durability.
Popular For:
Enamelled earrings, boho-chic necklaces, contemporary bangles.
Tips for Choosing Costume Jewellery
- Occasion First: Opt for bold pieces for weddings or parties; choose subtle styles for work or daily use.
- Mix & Match: Don’t be afraid to layer necklaces or stack bangles from different brands.
- Check Plating Quality: Look for rhodium or gold-plated items for better durability.
- Allergy Alert: If you have sensitive skin, check the metal content before buying.
- Care Instructions: Store your costume jewellery in dry places away from perfumes and water to avoid tarnishing.
Why Invest in Costume Jewellery?
- Affordable Fashion: Get the look of luxurious jewels without the hefty price tag.
- Versatility: Easily switch up your style without commitment.
- Trend-Friendly: Try out the latest fashion trends every season.
- No Stress: No worries about loss or theft compared to fine jewellery.
Where to Buy?
All these brands have their own websites and are also available on major e-commerce platforms like Amazon, Myntra, Flipkart, Nykaa Fashion, and Ajio. Many also have physical stores in major cities if you prefer shopping offline.
Many of the Top Costume jewellery brands are available in leading Malls across India.
Final Thoughts
Costume jewellery has revolutionized the way Indians accessorize their outfits. With countless options available from these top brands, it’s easy to find pieces that reflect your personality and enhance your style—no matter your budget or occasion. Whether you prefer traditional designs or contemporary chic, these top 10 costume jewellery brands in India have you covered!
Ready to upgrade your accessory game? Explore these brands today and let your jewellery do the talking!
