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310 Views is India’s first B2B jewellery ecommerce platform, creating a coherent system benefiting the end user by providing quality jewellery design.


 We focus on keeping the profitability and sustainability intact for our valued Retailers

Steep increase in gold prices along with new regulations governing jewellery industry, maintaining a wider variety and range has never been more difficult for the retailers. Therefore change in the conventional jewellery business model is inevitable.

buymyJewel is powered by passionate and experienced team of professionals which has a hands on experience of more than 10 years in wholesale and retail jewellery market.

Mr. Rajat Gaur, who is an engineering graduate from MIT, Manipal, started his first jewellery house ‘Parshuramji jewellers’ in year 2004 and since then they soared to a new heights in whole selling. His vision and commitment to transform jewellery business into more consumer friendly system has led him to introduce India’s first B2B jewellery e-commerce platform.

Accompanying him is Mr. Bhupendra Kapure, who is an alumnus of SIIB, Pune. With his major as supply chain management and his engineering graduation in IT, from GEC,Bhopal, he has background of establishing process and experience of 14 years. He has worked with VW group, Suzlon Energy. His experience in purchasing and logistics has helped in shaping buymyJewel into India’s most cost effective jewellery platform.

Another alumnus of SIIB, Pune, and a major in marketing and promotions, Ms. Shuchi Gunwant is a co-founder and the most valuable asset of the company. Having her exposure in various marketing segments, her vision has empowered the strategic structure of buymyJewel.


Recently Goldsetu acquired BuyMyJewel platform.

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