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Diamond Insights


Natural Diamonds. Fine Jewellery. Fair Pricing

Beautiful jewellery made with the finest diamonds tugs our heart & we want you to own yours, which is nothing short of exemplary. At Diamond Insights we innovate to bring you carefully crafted elegant designs that stand for luxury at a fair price. We not only handpick the very best diamonds but also go the distance to manufacture jewellery that showcases our impeccable craftmanship & is certified by the industry’s leading institutions - GIA/IGI.

The Beginning

Two diamond jewellery enthusiasts, Vishal and Raj Shah, one strong mission: make fine jewellery & natural diamonds of the highest standards accessible to all at their leanest price. For over a decade, Vishal Shah has been popular for sourcing the best-in-class diamonds in India and Internationally. Having facilitated a wide array of luxury brands, he realised there was a huge gap in the pricing of jewellery amongst the stores and private jewellers. The sum his friends and family paid for fine jewellery in return for poor quality diamonds infuriated him, so he decided to bring a change by founding Diamond Insights; where he planned to educate his clientele all about diamonds while offering an exquisite collection of fine jewellery. On learning that his brother, Raj, too had a discerning eye for diamonds, Vishal roped him in as our co-founder in 2019 & it was amidst the pandemic in 2020 the duo innovated to set-up a full e-commerce website to give back diamond lovers across the globe access to luxury jewellery at never before prices unlike any other.

Our Philosophy

We let our diamonds speak for themselves. As a close knit bunch of trendsetters and craftsmen, we spend our time gathering insights & experience to bring you only the best hand-picked natural diamonds, and high jewellery for your money’s worth. Being digital first, we ensure our team is always there for you 24X7, so you can sit back and access fine jewellery whenever and wherever you want. To take your jewellery buying experience a step further, we bring our jewellery to your door-step with our Home-try on facility. So you can gain insights to our exclusive collections before placing an order online in the comfort of your home.

Our Prices

Being at the hub of world diamond market, India, which also manufactures 90% of the globe’s diamonds gives us the advantage of accessing and providing the highest quality diamonds. We source our diamond supplies from the top of the line manufacturers of the industry, invest in a sizeable sample-line stock, and work on a made-to-order model. This helps us channel our production process to garner only quality offerings. Since we make our jewellery without overstocking, you will always be in the win-win situation - never overpaying heavy margins nor getting misled by seasonal discounts.


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