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Erus The Label


Creating Art in the form of Jewellery


Founded by Piyushi Jain in January'21, Erus The Label fosters as a tribute to her late grandfather from whom the label has gotten the name. It is often said, that when you have people who believe in you, you are always inspired to create the best, and that’s what Erus The Label is. 

Erus The Label has emerged as a destination for luxuriously handcrafted, enduring pieces that inspire and uniquely celebrate life. While being a young entrepreneur influenced by the Western Lifestyle, Piyushi didn’t forget her Indian roots


She wanted to curate a reflection of Western and Indian Culture.
Erus’s designs resonate with the Contemporary Indie Culture and gather inspiration from the real people and their unique stories. 

We at Erus, wholeheartedly believe in Conscious Fashion and all our pieces are ethically sourced and promote slow fashion.

All our designs are mirrors of stories that aim to be an extension of your personal style and story




2352, Daie Ki Gali, 

Ghee Walon Ka Rasta, 

Johari Bazar, 

Jaipur, 302003,

 Rajasthan, India

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