The BTL (Below the Line) Marketing Executive is responsible for developing and executing strategies to promote products or services through direct contact with customers. 

The BTL Marketing Executive will work to create and implement campaigns that increase brand awareness and ultimately result in sales.

BTL Marketing Executive Job Responsibilities:

• Develop in-store marketing campaigns to increase sales, brand visibility and customer loyalty. 
• Create promotional material for in-store events and activities. 
• Manage relationships with vendors to negotiate pricing and ensure timely delivery of materials. 
• Monitor competitor activities and measure the performance of in-store marketing initiatives. 
• Optimize in-store marketing campaigns through data analysis. 
• Collect customer feedback and insights to inform future strategies. 
• Ensure compliance with all relevant laws and regulations. 
 

BTL  Marketing Executive Job Requirements: 

• Bachelor’s degree in marketing or related field 
• At least 2 years of experience in BTL marketing or a related field

• Freshers also can apply

• Fluent in English, Kannada/Hindi is must

• Must know what BTL activities are and show the results

Interview Process:

• HR Round

• Technical Round