At Zariin, we are looking for an Art Director one who can plan the storyboard, visual language and aesthetics for all collection launches and marketing calendar across all touch points (website, social media, performance ads, blog etc), owning the voice for the end to end content creation. 

Use a story telling approach to conceptualize campaigns for all static and video content, take approvals from the stakeholders, and lead the execution of campaigns through the team. 

Liaise/direct/ Lead the Photographer/Video/ Copyrighting and Graphics team to ensure that the idea/ mood board is executed as per the vision. 

Strategise and lead the content teams to create material such as videos, blogs, social media posts about brand, collections, and products which help create customer interest in the brand and drive conversions on social media and website. 

Create a cohesive voice for the brand on all different touch points such as website, social media, marketplace, blogs, YouTube, etc. 

Direct the campaigns for Social Media , include the posts and stories which are engaging and interesting for the customers – posts (brand, stores, collections products), contests, polls, etc. 

Give direction for the Blogs related to collections, celebrity check, fashion trends, etc. Content images and videos for same to be planned and executed through the Content Writing Team. 

Requirements: 

Ideal candidate will have an experience of 7-8 Plus years in a leadership position in an e-commerce company, preferably luxury/ fashion D2C.

Should be able to demonstrate a strong sense of aesthetics, visual story telling and art direction. 

Should be able to demonstrate proficiency in story telling in both video and static content. 

Should have led the Content team, and exhibit strong leadership skills. 

Should be able to lead teams and work in a fast paced, deadlines oriented environment. 

Should be growth-minded individual.