1. Concept & Script: Write scripts and hooks for short/long-form video across social, YouTube, website, and campaigns.
2. Produce & Film: Plan and film original content aligned to brand and campaign objectives (tabletop/product, BTS, testimonials, styling/how-to, festival drops).
3. Edit & Finish: Turn raw footage into polished videos—music, VO, motion graphics, subtitles, transitions, and sound mixing, optimized per platform.
4. Collaborate: Work closely with marketing, design, and social teams to develop ideas aligned with launches and the content calendar.
5. Publish & Optimize: Prepare exports, thumbnails, captions, and cut-downs; assist with scheduling across channels. Own the Ops:
6. Own a weekly content calendar (Instagram, YouTube Shorts, WhatsApp); schedule and publish on time.
7. Coordinate vendors (photographer/model/makeup/printing) and keep a roster with rates & availability.
8. Maintain tidy asset folders and naming conventions; hand over project files weekly.

Stay current: Track platform trends and implement best practices in video production and copy.

1. Proficiency in Adobe Premiere Pro (or Final Cut Pro/DaVinci) and basic After Effects (or motion tools).
2. Strong writing/storytelling with the ability to craft compelling scripts and retention-friendly hooks.
3. Experience filming and producing content for Instagram, TikTok, and YouTube.
4. Ability to work independently and collaboratively in a fast-paced, quality-obsessed environment.
5. Excellent organization and time management; consistent file hygiene.
6. Basic graphic design (Photoshop/Illustrator or equivalents) for thumbnails and social graphics.