Ivana Jobs: Marketing Head in Surat

Ivana is looking for an experienced and strategic Marketing Head to lead the brand's end-to-end marketing function. The ideal candidate will be responsible for developing and executing integrated marketing strategies across digital and offline channels to strengthen brand visibility, increase showroom footfall, generate qualified leads, and drive business growth. Candidates with prior experience in the jewellery or luxury retail industry will be preferred.

Marketing Strategy & Brand Management Develop and implement comprehensive marketing strategies aligned with the company's business objectives. Build and strengthen the Ivana brand across online and offline channels. Ensure consistent brand positioning, messaging, and visual identity across all customer touchpoints. Plan annual marketing calendars and budgets to maximize business impact. Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities. Digital Marketing Lead all digital marketing initiatives including Meta Ads, Google Ads, SEO, SEM, email marketing, and social media campaigns. Optimize digital campaigns to improve ROI, website traffic, customer engagement, and lead generation. Manage digital advertising budgets and campaign performance. Coordinate with agencies and internal teams to create engaging marketing creatives and content. Track campaign KPIs using Google Analytics, Meta Business Suite, and other reporting tools. Brand Building & Campaign Management Conceptualize and execute brand awareness campaigns across digital, print, outdoor, and retail channels. Plan and execute festive, seasonal, and promotional campaigns to increase customer engagement and sales. Develop innovative campaigns that enhance customer acquisition and retention. Ensure all marketing activities reflect the premium positioning of the brand. ATL, BTL & Retail Marketing Plan and execute ATL campaigns including print, radio, outdoor, and media advertising. Manage BTL initiatives such as in-store branding, customer engagement activities, influencer collaborations, and promotional events. Develop Local Store Marketing (LSM) initiatives to increase showroom walk-ins and conversions. Coordinate with showroom teams to execute marketing activities effectively. Event & Exhibition Marketing Plan and manage jewellery exhibitions, product launches, customer events, and promotional activities. Coordinate with vendors, agencies, media partners, and event organizers. Ensure successful execution of exhibitions while maximizing brand exposure and lead generation. Lead Generation & Performance Marketing Develop campaigns focused on generating qualified leads for retail stores. Implement customer acquisition strategies across multiple channels. Monitor conversion funnels and optimize campaigns for improved performance. Collaborate with sales teams to improve lead quality and customer conversion. Team Leadership & Cross-functional Coordination Lead and mentor the marketing team to achieve business objectives. Coordinate with sales, merchandising, retail operations, and management teams. Manage relationships with creative agencies, media partners, photographers, influencers, and vendors. Foster a culture of innovation, accountability, and continuous improvement.

7–12 years of experience in Marketing, Brand Management, or Digital Marketing. Jewellery industry experience is highly preferred. Proven experience managing both digital and offline marketing campaigns. Strong knowledge of Meta Ads, Google Ads, SEO, SEM, and social media marketing. Experience in ATL, BTL, retail marketing, and event management. Strong analytical, strategic planning, and decision-making skills. Excellent communication, leadership, and stakeholder management abilities. Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. MBA in Marketing or equivalent qualification will be an added advantage. Certifications in Google Ads, Meta Blueprint, Google Analytics, or Digital Marketing are preferred.