The Digital Marketing Specialist will be accountable for supporting digital marketing efforts at Primafelicitas . 

Responsibilities and Duties: 

• Making strategies to improve website ranking and implementing them in order to get the best result for selected keywords which include activities such as internal linking, Blog posting, On-Page optimization, Off-Page optimization, Meta tag and title description, etc.

To build a roadmap to harness the website overall company online presence to increase business and generate quality leads.

• The creation of detailed On-Page and Off-Page optimization strategies road map and implementing and regularly monitoring optimizing them.
• To build quality backlinks through activities such as Link Building, Article submission, PDF sharing, Blog Commenting, Press releases, Guest Blogging, Podcast.
• Collaborating with the Content team in the development of SEO-optimized content.
• Monitoring website visitors and their Button clicks/website journey through tools such as Google Analytics etc.
• Responsible for generating leads from SEO, LinkedIn, and other Social Media and Paid Ads (Ad Words and SMM).
• Develop, deliver, and monitor on PPC SMM campaigns and continue to optimize to get the best results.
• Creating Advanced Remarketing Lists and creating remarketing campaigns based on the visitors spending time, Audience visited particular webpages, etc. through PPC SMM.
• While working on generating leads through Search Native Ads simultaneously work on decreasing the CPC and cost/conversion.
• Have a strong learning aptitude and continue to learn and update on the latest Digital Marketing techniques etc.

Qualifications:

• Excellent English Must!
• Preferably a B.E./B.Tech. or a background in Computer Science.
• Must have Excellent Written and Verbal Communication Skills.
• Must be an expert in SEO, SEM (PPC, Ad Words), SMM, SMO.
• Hands-on experience on SEO tools such as SEOmoz, Google Ad Words, Word Tracker many others to support analysis, etc.
• Must be aware of all the latest techniques in the world of Digital Marketing.
• Strong understanding of optimizing Social Media channels such as Facebook, Twitter, LinkedIn, YouTube, etc.
• Strong understanding of SEO-optimized content.

Key Skills: Digital Marketing, Google Analytics, Google Ad words, LinkedIn, SEO, SMO, Social Media, Social Networking, Monitoring, Facebook, Twitter, Youtube.