Whirlwind started as a clean-slate idea that incubated in the mind of a marketing maverick. Having run the grinds of traditional advertising, new-age media, and digital domains for years, founding member Saumil has straddled the dual worlds of technology and marketing. Having been on both sides of the fence, he soon realized that there are no linear solutions in an increasingly complex world.

So he went lateral. And established Whirlwind in 2007 to offer solutions built on age-old marketing principles but with an evolved language that spoke to the new-age world.