📈 Marketing Tracking & Analytics Manage and monitor marketing analytics across platforms (GA4, Shopify, Meta Ads, Google Ads) Ensure accurate tracking of campaigns using UTM parameters Track key metrics such as CAC, ROAS, conversion rates, and customer behavior 🔗 Tracking & Tech Integration Set up and maintain tracking systems using Google Tag Manager Ensure proper implementation of pixels, events, and conversion tracking Coordinate with website and tech teams for seamless data flow 💬 CRM & Customer Journeys Manage CRM platforms (WhatsApp, Email, SMS) for customer engagement Create and optimize automated flows such as Welcome, Abandoned Cart, Repeat Purchase, etc. Segment customers based on behavior, lifecycle, and purchase patterns 📊 Reporting & Dashboards Build and maintain dashboards using Looker Studio or similar tools Generate weekly/monthly marketing performance reports Provide actionable insights to improve campaign effectiveness 📅 Campaign Planning & Execution Maintain marketing calendar and execution trackers Coordinate with marketing and design teams for campaign rollouts 🔍 Funnel Optimization Analyze customer journeys and identify drop-off points Suggest and implement improvements to increase conversions and retention