Required Skills:

1. Thorough knowledge of the PVC industry 
2. Indepth knowledge of the complete project cycle. 
3. Indepth understanding of the techno – commercial aspects of the business
4. Ability to identify market opportunities, gaps, customer requirements, competitor actions etc. and formulate & strategic action plans
5. In-depth knowledge of the business’s product as well as the strategic, analytical, and marketing concepts
6. Knowledge of market research, market mapping & product promotion & pricing
7. Strong networking with MEP/Plumbing consultants, Builders, Plumbing contractors. 

Responsibilities

1. Establishing strong projects network framework and accordingly devising strategies & policies. 
2. Ensure the effective implementation of the project sales growth strategy to drive profitable sales and pipeline opportunities in allignment with the Organisational business plan. 
3. To develop the annual sales plan & ensuring the promotion of the value added products.
4. Evolving market segmentation & penetration strategies to achieve targets.
5. Managing & monitoring the “Project Funnel” for increasing the market share & taking corrective measures if required.

Market Intelligence:

1. Competitive intelligence to reduce business risks and rise to a higher level in the market with the goal of higher revenue and profit. 
2. Conducting competitor analysis & monitoring competitors activities and devise effective counter measures.

Clientele Development:

1. Build and strengthen relationships with key consultants, contractors, builders, etc. 
2. Identifying new customer/clientele opportunities.

Brand Positioning:

1. Strategise the positioning of the brand amongst the key influencers.
2. Devising region specific key influencers connect programme (Consultant/Contractors Meet etc.) and monitoring its effectiveness.

Required Qualification

1. B.E/B.Tech (Mechanical/Civil) from a reputed institution/University
2. MBA (Sales & Mktg.)from a reputed institution/University

Experience

18 – 20  years of relevant experience