Marketing Executive Job Role: 

• Plan budgets, scope out BTL activities and monitor progress
• Plan and execute on-ground BTL marketing activities
• Generate creative ideas for designing unique and high-impact field marketing activities. 
•  Interact closely within all sections of Marketing to figure out the improvement areas and execute seamlessly 
• Work with cross-functional teams to execute offline activities to increase community engagement and brand awareness across Events and Community. 
• Set the benchmark to elevate consumer experiences at offline, on-ground campaigns and events. 
• Identify cost-effective OOH media for improving brand visibility
• Prepare an on-ground event calendar  
• Evaluate and recommend productive exhibitions,
•  Weekly MOP tracking and reporting 
• Analyze and report the effectiveness of exhibitions 
• Prepare the Marketing Plan, Execute the brand strategy and drive positioning of the brand. drive the brands presence on all platforms (offline) and be responsible for sales forecasting and stock planning, conceptualize, develop and execute ATL/BTL Plan

Marketing Executive Job Requirements

• Proven work experience in a Marketing role
• Familiarity with B2C advertising campaign
• Excellent verbal and written communication skills

Interview Process:

• HR Round

• Technical In Person Round