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D2C jobs · Mumbai

D2C brand manager jobs in Mumbai

D2C brand manager jobs in Mumbai own a brand or a category end to end: positioning, product launches, pricing and the results that follow.

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Brand strategy · Launches · Category management

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Latest D2C brand manager jobs in Mumbai

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About D2C brand manager jobs in Mumbai

Brand managers at D2C companies combine classic brand work with online commerce. In Mumbai, beauty, fashion, food and jewellery brands hire brand managers to decide what the brand stands for, which products launch, and how each launch reaches customers.

What the work involves

  • Defining positioning and the brand’s voice across channels.
  • Planning and launching new products and collections.
  • Working with marketing, ecommerce and supply chain on each launch.
  • Tracking sales, reviews and brand health and acting on them.

How to get hired

  • Brand or category experience at a consumer company.
  • Commercial sense: margins, pricing and forecasts.
  • Leadership across teams you do not manage directly.

Brand managers move up to senior brand manager, category head or head of marketing. At smaller brands, a strong brand manager often becomes the founders' right hand across product and growth. Some move to larger consumer companies with D2C arms of their own. A launch you led from idea to sales is the best evidence at interview, so keep the numbers from each one.

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Positioning and messaging, the launch calendar, product and pricing decisions with the founders, and the brand’s performance across website and marketplaces.

Often, and D2C brands value the discipline. The adjustment is speed and data: D2C brand managers see results daily and change course quickly.

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