Zoya Job: Regional Visual Merchandiser in Mumbai

1. Visual Strategy & Execution Implement global and regional VM guidelines across all stores in Mumbai and assigned region. Plan and execute window displays, mannequins, focal points, and in-store layouts for launches, promotions, and key campaigns. Ensure all stores reflect the luxury positioning of the brand, with high standards of presentation at all times. 2. In-Store Visits & Standards Conduct regular store visits to audit VM standards and identify opportunities to improve visual impact and customer journey. Provide clear feedback and action plans to store teams; follow up to ensure implementation. Monitor competitor activity and market trends; share insights with the central VM and Retail teams. 3. Commercial Focus Work with Store Managers and Retail team to align visual merchandising with sales objectives. Analyse sales reports and stock performance to adjust product zoning, density, and focal points to maximise sell-through. Highlight key products, newness, and hero categories with strong storytelling and impactful displays. 4. Training & Team Support Train and coach store staff on basic VM principles, brand guidelines, and daily maintenance. Develop simple VM checklists and tools for stores to self-manage between visits. Support the onboarding of new stores and new team members from a visual perspective. 5. Project & Event Management Lead VM for new store openings, refurbishments, and store re-layouts in the region. Coordinate VM requirements for special events, trunk shows, pop-ups, and collaborations. Manage VM materials, props, and fixtures inventory; coordinate logistics with vendors and internal teams.