JewelFx is seeking a dynamic and data-driven Growth Marketing Lead to drive customer acquisition, revenue growth, and brand expansion. The ideal candidate will be responsible for building scalable marketing strategies, optimizing performance campaigns, and leveraging analytics to accelerate business growth.

This role requires a strong blend of performance marketing expertise, strategic thinking, creative direction, and analytical skills. The candidate will closely work with leadership, creative, tech, and sales teams to drive measurable results.

Growth Strategy & Planning Develop and execute comprehensive growth marketing strategies Identify new customer acquisition channels and partnership opportunities Build short-term and long-term revenue growth plans Optimize the marketing funnel from awareness to retention Performance Marketing Lead paid campaigns across Meta, Google, and other relevant platforms Monitor campaign budgets and maximize ROAS Conduct A/B testing for creatives, landing pages, and messaging Scale high-performing channels profitably Digital & Analytics Track, analyze, and optimize key metrics (CAC, LTV, CPL, Conversion Rate) Build dashboards and share insights with management Utilize marketing automation tools for lead nurturing Improve website conversion rates and user journeys Brand & Content Collaboration Collaborate with creative teams for high-performing ad creatives Align communication strategies with growth objectives Ensure consistency across all digital touchpoints Retention & CRM Improve customer retention and repeat purchase metrics Develop email, WhatsApp, and remarketing campaigns Build loyalty and referral programs Leadership & Team Management Lead and mentor marketing team members Coordinate with agencies and external partners Work closely with sales and operations to drive business growth