Author: The Mintly Team
Insights, tips and stories from the jewellery industry.
AllCareer Counselling and GuidanceExpert Insights: Guest Post CollectionGemstone Industry InsightsJewelry Industry InsightsEssential How-To GuidesHuman Resources Best PracticesFashionD2C industry insights
Why Gen Z Is Buying Less Gold But More Luxury
For decades, gold symbolized wealth, security, and tradition in India. Families bought gold to preserve wealth, celebrate milestones, and pass assets from one generation to the next. Jewelry was rarely an impulse purchase it was an investment. That buying behavior is changing. Gen Z still appreciates luxury, but their priorities are different. Instead of buying [ ]Soft Skills That Matter Most in Luxury Retail Hiring
Luxury retail has changed. A few years ago, brands focused heavily on product knowledge and presentation. Today, those skills still matter. However, they are no longer enough. Luxury customers expect more than a product. They expect an experience. As a result, luxury brands are placing greater importance on soft skills during hiring. In fact, many [ ]Career Switching Is Not Risky- Staying Stuck Is
Career switching can feel risky, especially when you have spent years building experience in one role. But staying in the same job without learning or growing can carry its own risks. This article explains why adaptability matters in today’s job market and how professionals can make a career move without starting from zero. Many professionals [ ]
Essential How-To GuidesRaising Empathetic Kids in a Competitive World
Learn about Raising Kids with Empathy.Career Counselling and GuidanceWhy Location Still Matters in a Remote Roles
A few years ago, the future of work seemed completely clear. Companies were moving remote, employees were leaving big cities, and people believed location would slowly stop mattering. The idea sounded convincing: if meetings can happen online and work can be delivered digitally, why should geography still matter? For a while, it looked true. Companies [ ]Why Employers Should Stop Copy-Pasting Job Descriptions
Read about how employers should avoid copy pasting job descriptions.Hiring for Skills vs Hiring for Culture- What Actually Works
One of the most debated questions in hiring today is simple: Should you hire for skills or for culture? Some companies prioritize technical ability and experience. Others focus on attitude, mindset, and cultural fit. But in fast-moving industries like fashion, beauty, jewellery, and D2C, this is no longer a binary choice. The real answer lies [ ]Why Fashion & Beauty Need Aesthetic Thinking
Not a Skill. A Filter. Aesthetic thinking is often misunderstood as taste or creativity. In reality, it functions as a decision-making filter. It determines what gets approved, what gets rejected, what gets noticed, and what gets ignored. In fashion and beauty, this filter directly impacts business outcomes by shaping how products are presented and perceived. [ ]
Career Counselling and Guidance7 Career Paths Women Are Exploring Outside the Usual Route
Read about the Career paths women can choose that gives them work life balance.Photography, Video, Design: The New Core Team for Brands
Not long ago, brand teams were built around operations, sales, and marketing. Creative functions like photography, video, and design were often outsourced or treated as support roles. That model no longer works. In 2026, for fashion, beauty, jewelry, and D2C brands, content is not a support function. It is the frontline of the business. The [ ]Where to Find Verified Beauty Industry Jobs in India
Finding a job in the beauty industry is not as straightforward as it seems. While opportunities are growing rapidly, especially with the rise of digital-first beauty brands, many candidates struggle to find relevant and verified job openings. The challenge is not the lack of jobs. It is the lack of filtered, industry-specific, and trustworthy opportunities. [ ]What Beauty Employers Look for While Hiring Candidates
The beauty industry in 2026 is more dynamic and competitive than ever. With the rise of digital-first brands, influencer-led marketing, and evolving consumer expectations, hiring has changed significantly. Employers are no longer just looking for qualified candidates. They are looking for individuals who can execute, adapt, and directly contribute to business growth. Understanding what beauty [ ]
Career Counselling and Guidance