We are looking for Social media Specialist  for New Delhi Location.

Responsibilities

• Ownership of key Times Prime social media channels including execution of activation from concept to post-implementation analysis.
• Own the development of the strategic social media marketing plan and its associated budget across campaigns and channels.
• Work with in-house marketing team, external agencies, alliances, growth,  enterprise, public relations, publishers, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhances engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms.
• Measure and analyze performance using listening tools like melt water/brand watch and make both real-time and long-term recommendations for social media content and activities.
• Work with influencers & influencer agencies to  conceptualize & execute new and exciting influencer marketing campaigns as well as plugins for existing campaigns  to drive awareness, conversation and affinity for the Times Prime Membership.
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
  
  Desired Candidate Profile
• Experience of 4+ Years in social media management with  tech, ott or app based products
• Experience of engaging with influencers/bloggers and driving meaningful, large-scale campaigns with them.
• Deep understanding of mainstream social platform capabilities such as LinkedIn, Facebook, Twitter, Instagram, and YouTube and changing APIs.
• Track record of executing social media strategies that connected with audiences, grew communities, and delivered on KPIs.
• Experience using social listening tools to generate executable insights for use in real time.
•  Knowledge of Content Management, social media, SEM / SEO, Marketing, Digital Marketing
  Experience with Facebook, Instagram, Twitter & Linkedin ads & promotions.

Key Skills: Social Media, Marketing, Twitter, Facebook, Influencer, times jobs, LinkedIn, Facebook, SEM