Tiraa Jewellery Job: Digital Marketing Manager

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Content Creation: Oversee the creation of engaging content for social media platforms, email campaigns, blogs, and advertisements.
• Social Media Management: Manage all social media accounts (Instagram, Facebook, etc.), ensuring consistent brand messaging and audience growth.
• SEO & SEM: Optimize website content for search engines and manage paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
• Analytics: Monitor and analyze campaign performance using tools like Google Analytics and provide regular reports to management.
• E-commerce Integration: Collaborate closely with the sales team to promote jewelry collections through digital channels and optimize the online shopping experience.
• Partnerships: Identify and manage collaborations with influencers, bloggers, and industry partners to expand reach.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in digital marketing (preferably in luxury brands or retail).
• Proven expertise in social media management, SEO, SEM, email marketing, and paid advertisements.
• Proficiency in tools like Google Analytics, Facebook Ads Manager, Canva, and CRM platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and creative writing skills.
• Passion for luxury goods and an eye for detail in visual storytelling.