Key Responsibilities:
Strategic Leadership
- Develop and execute the annual marketing strategy aligned with business objectives (sales, brand, footfall, digital growth).
- Drive market expansion strategies across geographies and customer segments.
Brand Management
- Define and evolve the brand’s identity, tone, and positioning to differentiate in a competitive retail landscape.
- Oversee ATL, BTL, and TTL marketing campaigns including seasonal, festive, and wedding collections.
Digital & Performance Marketing
- Lead digital marketing strategy across SEO, SEM, social media, influencer marketing, email, and WhatsApp.
- Ensure performance-driven campaigns with strong ROI and data-backed optimization.
Retail Marketing & Customer Experience
- Design in-store branding, promotions, and customer engagement programs.
- Build campaigns around high-footfall periods (festivals, weddings, product launches).
Customer & CRM Strategy
- Leverage customer data to develop personalized marketing and loyalty programs.
- Oversee CRM initiatives to enhance repeat business and increase customer lifetime value (CLV).
PR, Events & Partnerships
- Lead PR strategy and media engagement to build brand equity.
- Plan brand activations, trunk shows, collaborations, and luxury partnership tie-ups.
Team Management
- Build, lead, and mentor an in-house marketing team and manage external agencies/vendors.
- Ensure cross-functional alignment with Sales, Product, and E-commerce teams.
Budget & Analytics
- Own and manage the marketing budget efficiently.
- Track KPIs and prepare monthly dashboards on brand metrics, campaign performance, and ROI.
Qualifications:
- MBA in Marketing or related field from a reputed institution.
- 6–10 years of progressive experience in marketing, preferably in retail, fashion, or jewellery.
- Strong expertise in both offline and digital marketing channels.
- Experience in leading brand strategy, customer-centric campaigns, and managing large teams.
Preferred Attributes:
- Deep understanding of high involvement/luxury purchase behaviour.
- Creative and strategic mindset with a strong execution orientation.
- Excellent communication, leadership, and stakeholder management skills.
